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Marketing

Information and advice to build successful marketing campaigns.

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Marketing

Asda offers £2 cash incentives to private flu jab customers

Multiple offers cash incentive to those who use its reward app and book flu jab online

23 Nov 2022 , 1 Min Article

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Marketing

LloydsPharmacy launches 'community immunity' flu campaign

Early indications suggest a 50 per cent increase in uptake of flu vaccination this year, says company.

13 Sep 2020 , 1 Min Article

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Marketing

Let's talk tech: Using technology to drive your business

This training offers insights into making the most of technology and the commercial opportunities this can offer your business.

02 Apr 2019 , 8 Min Module

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Marketing

Planning your exit strategy

When considering selling your pharmacy, it is imperative to stand back and consider a few key points, says Tony Evans, Head of Pharmacy at Christie & Co.

17 Jul 2018 , 2 Min Article

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Vaccinations

OPTIMISE BUSINESS PERFORMANCE

Jignesh Patel looks at some of the issues around starting a vaccination clinic.

09 May 2018 , 1 Min Article

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Marketing

Buoyant times

With the first quarter of 2018 already done and dusted, has there been any change in market conditions, asks Tony Evans, head of pharmacy, Christie & Co

07 May 2018 , 1 Min Article

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Customer service

Opportunity knocks

Community pharmacy would do well to heed the example of retail specialists, says Mukesh Lad.

19 Mar 2018 , 2 Min Article

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Clinical services

Going the distance

Khalid Ahmed set up the award-winning yourukpharmacy.co.uk just over two years ago. He’s a huge believer in community pharmacy, so why did he opt for the distance selling route? He speaks to Liz Jones

15 Dec 2017 , 2 Min Article

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Marketing

Lights, camera, pharmacy!

Determined to get the role and expertise of community pharmacy recognised – and better understood – Abraham Khodadi has enlisted the power of his camera and the internet.

16 Nov 2017 , 2 Min Article

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Marketing

Public still failing to exploit pharmacy as first point of call

PAGB survey shows that people are still visiting a doctor instead of a pharmacist for self-treatable conditions.

10 Nov 2017 , 1 Min Article

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Marketing

Public still failing to exploit pharmacy as first point of call

PAGB survey shows that people are still visiting a doctor instead of a pharmacist for self-treatable conditions.

10 Nov 2017 , 1 Min Article

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Women's health

Bodyform aims to break "period taboo"

The #bloodnormal film portrays a series of true-to-life references to periods.

17 Oct 2017 , 1 Min Article

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Child & teen health

Bodyform aims to break "period taboo"

The #bloodnormal film portrays a series of true-to-life references to periods.

17 Oct 2017 , 1 Min Article

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Leadership

Inspiration, insight and imagination

The great and the good of pharmacy gathered at the House of Commons recently for a celebratory luncheon recognising the outstanding achievements of this year’s Independent Pharmacy Awards winners.

16 Oct 2017 , 4 Min Article

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Leadership

A scrip for success!

Now celebrating its 10th year and with over 8,500 visitors expected, this year’s Pharmacy Show, 8-9 October, at the NEC, Birmingham, is shaping up to be the best yet.

18 Sep 2017 , 2 Min Article

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Marketing

Beware of snakes

Steve Ainsworth traces the roots of a description synonymous with dodgy dealing.

18 Sep 2017 , 2 Min Article